Toy Influencers

Dr. Corinne Masur

Has anyone’s child started to watch the Tic Tac Toy, Toy Master, and Toy School videos with Addy and Maya?

These videos are cute.  Starring two girls and their mom and dad, they depict a child’s dream world that’s full of new toys all day, every day.

These videos are also the most unapologetic advertising tool imaginable and they target the most vulnerable population: children. How a child can watch one of these and NOT want the toys being featured that day, I have no idea.

Is this OK with you parents?  Do you let your children watch these? What do you think about advertising which masquerades as entertainment?

We’d be interested to hear your opinions.

Please leave a comment in the comments section.

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